Welcome Screen X (case study)
Mobile app
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Ideation work for a better experience on the X app's welcome screen.
Initial Observations
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At first, it became evident that X’s home screen lacked proper characterization and failed to establish a meaningful first impression.
The screen does not welcome the user or provide any incentive to continue with the sign-in or onboarding journey.
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Opportunity for Improvement
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The home screen should act as a gateway to engagement. It needs to:
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Spark curiosity about the platform
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Clearly communicate the app’s purpose or value proposition
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Reflect the brand’s personality in both tone and visual language
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Offer a memorable and inviting experience that aligns with user expectations
Currently, the absence of contextual messaging or interaction cues creates a disconnect between the user and the product’s identity.
Design Recommendation
This screen must be redesigned to serve as a strategic touchpoint, not just a transitional one. It should:
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Use language and visuals that reflect the brand’s voice (friendly, bold, professional, etc.)
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Introduce core benefits or app features at a glance
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Offer a clear path forward — whether that’s signing in, exploring, or learning more
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By rethinking this entry point, we can set the tone for the entire user journey, improving both perception and engagement from the very first interaction.
![Sem-tÃtulo-7-[Recuperado].png](https://static.wixstatic.com/media/22206d_fddc3b0235114cf785ce729428ad36b6~mv2.png/v1/fill/w_1220,h_759,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Sem-t%C3%ADtulo-7-%5BRecuperado%5D.png)
proposal
