product
2024
Happen App
Mobile App
Solution for Ticket Sales Platforms
Led the complete UX process — from problem definition and user research to usability testing and final digital solution — focused on resolving key pain points found in traditional ticket sales platforms.
2024
Itaú (case study)
Desktop, Mobile Web and Smart tv
Redesign of a Financial Education Screen for Itaú Bank
Led the complete UX process, including user research, low- and high-fidelity prototyping, and final visual design delivery for a screen dedicated to financial education content within Itaú’s digital platform.
2023
X (case study)
Welcome Screen - Mobile App
Creation of a New Welcome Screen for X
Led the ideation process, exploring multiple creative directions based on user needs and brand identity.
Designed and implemented the final solution directly in the app interface, enhancing first-time user experience through clarity, tone, and visual hierarchy.
2020
Playground App
Mobile App
Hackathon Project – Globoplay Engagement Solution
Developed a project during a hackathon focused on improving subscriber engagement for Globoplay.
Led ideation and design efforts, contributing to the creation of a strategic solution aimed at enhancing user interaction with the platform.
Awarded 1st place in the Globoplay category, recognized for innovation, usability, and execution.
