a visual designer with experience in brand and UI/UX design
About Me
I lead creative teams in developing brand platforms, campaigns, and visual narratives that connect people to purpose. My work blends strategy, storytelling, and design to build brands that are both memorable and meaningful.
Driven by results, I closely track performance metrics and use data to guide creative decisions, test ideas, and refine campaigns. I believe creativity must be measurable — every concept should inspire people and deliver real impact.
Alongside my experience in art direction and branding, I also have a strong background in product and human-centered design, which helps me create visual solutions that are not only beautiful, but intuitive and people-focused.
I integrate AI and automation tools to enhance research, streamline processes, and expand creative possibilities — always with the goal of connecting creativity, technology, and performance.
Design Philosophy
I believe good design solves problems. That’s why I rely on research, testing, and iteration throughout the entire process — from initial exploration and wireframing to interactive prototyping and developer handoff.
Each decision is guided by:
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Usability: Can the user achieve their goal with clarity and ease?
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Accessibility: Is the experience inclusive and considerate of all users?
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Consistency: Does the interface respect visual and functional patterns?
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Empathy: Does the product anticipate user needs and context?​
Whether designing a website, an app, or a product flow, my goal is to create experiences that feel natural, seamless, and human-centered — where every interaction feels like a conversation, not a challenge.
Academy Formation
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2025 | Specialization in UX Design at University of Minnesota
2024 | UX/UI professional course at EBAC
2019 | Specialization in Motion Design at ECDD Infnet Institute​
Experience
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2024 - current | Creative coordinator @ Livance
2024 - 2024 | Sr art director & motion designer @ DOJO
2024 - 2024 | Sr graphic designer @ Mastercard
2021 - 2024 | Sr graphic designer @ Elo7
2019 - 2021 | Creative art director @ Lorde Agency
2017 - 2019 | Art director @ Abrangência
2017 - 2018 | Graphic designer @ Publit Publisher
2016 - 2017 | Graphic designer @ R&D Marketing
2015 - 2016 | Graphic designer @ Clicksoft