a visual designer with experience in brand and UI/UX design
About Me
As a UI/UX designer, I focus on creating interfaces that are clear, intuitive, and efficient — combining solid usability principles with user-centered thinking to deliver digital experiences that are both functional and meaningful.
My process is deeply influenced by the work of pioneers in the field:
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I follow Don Norman’s principle that “good design makes things understandable”, by making sure the interface communicates its purpose clearly, reducing cognitive friction and aligning with real-world logic (affordances and signifiers).​
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I embrace Steve Krug’s philosophy from Don’t Make Me Think, aiming for interfaces so intuitive the user doesn’t need to stop and figure them out.
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I incorporate Jon Yablonski’s Laws of UX, such as Hick’s Law (reducing decision time by limiting options) and Fitts’s Law (optimizing the size and placement of interactive elements).
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Inspired by Daniel Kahneman’s System 1 and System 2 thinking, I aim to design for both: leveraging familiarity and fast recognition for frequent tasks (System 1), while supporting slower, deliberate thought when needed (System 2).
Design Philosophy
I believe good design solves problems. That’s why I rely on research, testing, and iteration throughout the entire process — from initial exploration and wireframing to interactive prototyping and developer handoff.
Each decision is guided by:
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Usability: Can the user achieve their goal with clarity and ease?
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Accessibility: Is the experience inclusive and considerate of all users?
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Consistency: Does the interface respect visual and functional patterns?
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Empathy: Does the product anticipate user needs and context?​
Whether designing a website, an app, or a product flow, my goal is to create experiences that feel natural, seamless, and human-centered — where every interaction feels like a conversation, not a challenge.
Academy Formation
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2025 | Specialization in UX Design at University of Minnesota
2024 | UX/UI professional course at EBAC
2019 | Specialization in Motion Design at ECDD Infnet Institute​
Experience
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2024 - current | Creative coordinator @ Livance
2024 - 2024 | Sr art director & motion designer @ DOJO
2024 - 2024 | Sr graphic designer @ Mastercard
2021 - 2024 | Sr graphic designer @ Elo7
2019 - 2021 | Creative art director @ Lorde Agency
2017 - 2019 | Art director @ Abrangência
2017 - 2018 | Graphic designer @ Publit Publisher
2016 - 2017 | Graphic designer @ R&D Marketing
2015 - 2016 | Graphic designer @ Clicksoft