Art Direction
at Elo7.
Campaigns,
Brand
Creative direction for Elo7’s institutional brand and seasonal campaigns, translating its visual identity across digital experiences and communication.
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About Elo7
Elo7 is a Brazilian marketplace connecting independent creators with people looking
for unique, handmade and personalized products.
Built around creativity and entrepreneurship,
the platform has helped bring Brazilian craft
businesses into digital commerce and closer to millions of customers.
01. Bringing the brand across channels
Elo7’s visual identity needed to remain recognizable across a constant flow of campaigns, seasonal moments and commercial communication.
Art direction covered key visuals and their development across landing pages, homepage banners, content and other digital touchpoints, creating consistency while allowing each campaign to have its own expression.
The work also involved directing agencies and external collaborators, ensuring that different executions remained aligned with the brand’s visual language.
01. Bringing the brand across channels
Elo7’s visual identity needed to remain recognizable across a constant flow of campaigns, seasonal moments and commercial communication.
Art direction covered key visuals and their development across landing pages, homepage banners, content and other digital touchpoints, creating consistency while allowing each campaign to have its own expression.
The work also involved directing agencies and external collaborators, ensuring that different executions remained aligned with the brand’s visual language.
Reflection
Working within a global brand system meant balancing creative flexibility with strict guidelines, adapting ideas across different partners and contexts while maintaining consistency.
Collaboration with multicultural teams added another layer to the process, bringing different perspectives, ways of working and cultural contexts into each project.
An experience shaped by adaptability, clear communication and the ability to create within well-defined boundaries.