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@vsbianchi

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product design

Happen App

Designing a mobile experience focused on making spontaneous plans easier to discover, organize and share.

UX Research

Product Design

product design | Case of study

Meli+

Improving the subscription experience by making benefits easier to understand, access and use across the Mercado Libre ecosystem.

Product Design

Prototyping

(II) POINT OF VIEW

Understanding gives direction.

Research reveals behaviors, needs and tensions. Strategy connects them to the bigger picture. Each decision builds from there.

Clarity creates room
for better decisions.

Art Direction

Mastercard

Creating campaign assets for Mastercard and its partners, from key visuals
to motion and digital content.

Motion Design

Campaigns

(I) POINT OF VIEW

The strongest brands are built when strategy, creativity and execution work as one system.

Creative work shouldn’t exist just to capture attention. It should create value, build trust and move businesses forward.

Creative Direction

Livance

Building a scalable creative ecosystem connecting brand, content and digital experiences to support business growth.

Brand Strategy

Digital Experience

Art Direction

Elo7

Leading Elo7’s brand expression across seasonal campaigns, digital experiences and everyday communication.

Brand Strategy

Campaigns

Less Noise
More Meaning.

Creative leadership
for brands that grow.

Create a premium personal portfolio homepage inspired by Apple, Airbnb, Linear and Vercel. The page should feel editorial, minimalist and timeless, with generous whitespace, large typography and smooth scroll. Navigation: Transparent navbar with the logo "Victor Bianchi" on the left and Work, About, Resume and Contact on the right. The navbar becomes solid while scrolling. Section 1 — Hero (100vh) Display a clean full-screen hero with no background image. Headline: Building brands, digital experiences and content systems that drive measurable business growth. Small label above: Creative Lead Supporting text: Currently leading Creative, Branding and Content initiatives at Livance. Bottom left: São Paulo, Brazil Bottom center: Animated scroll indicator. No CTA buttons. Section 2 — Manifesto Large editorial typography. Text: I believe design isn't about making things beautiful. It's about helping businesses grow, building trust and creating experiences people remember. Animate each paragraph with a subtle fade-up while scrolling. Section 3 — Featured Project Large full-width image with rounded corners. Project: Livance Description: Scaling one of Brazil's leading healthcare brands through branding, content strategy and AI-powered creative systems. Project information: Creative Direction Brand Strategy Content Marketing AI Workflows 2025 — Present Minimal "View Case" link. Section 4 — Selected Work Responsive two-column grid. Projects: Livance Mastercard iFood Elo7 Itaú Playground Happen Each project is displayed as a large image card with the title below. On hover: Scale image to 102% Lift card slightly Smooth transition Section 5 — Impact Four large metrics displayed in a clean grid. 20% Lower CAC +40% Higher CTR 100+ Creative Assets Delivered AI Creative Workflows Large numbers with subtle labels. Section 6 — Contact Centered layout. Large headline: Let's build something meaningful. Minimal rounded button: Get in Touch Very spacious footer with LinkedIn, Behance, Instagram and Email. Design System Pure white background. Black typography. Neutral gray palette. Accent color only for links. No gradients. No glassmorphism. No colorful sections. No unnecessary decorations. Typography similar to Apple SF Pro, Inter or Neue Montreal. Rounded corners between 20px and 32px. Subtle borders. Very soft shadows only when necessary. Smooth page transitions. Everything should feel premium, calm, elegant and highly polished, like an Apple product page mixed with Airbnb Design.