Playground​
Mobile app
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Globoplay engagement solution for its subscribers.
Engagement Solution for Globoplay – Hackathon Project
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As part of a team of three, we developed a gamified engagement solution for Globoplay, addressing the platform’s challenge of increasing user interaction and retention.
The Solution: Playground
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We created a feature called Playground, a game-like experience integrated into the Globoplay app. The core idea was to turn content consumption into an interactive challenge.
How It Works
Users can:
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Answer trivia questions based on Globoplay content — including series, reality shows, soap operas, and more
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Compete with friends through a fan ranking system
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Earn rewards and prizes for participation and performance
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The solution aimed to enhance user engagement through playful competition, while also encouraging deeper interaction with the platform’s catalog.
This project won 1st place in the Globoplay category during the hackathon, standing out for its originality, feasibility, and alignment with the brand’s goals.
Squad
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Victor Bianchi - UI and Video Pitch Editing
Paula Chaves - UX and UI
Amábilly Tsukase - UX Writing